Japanese artist EM! (ee-em-ai) has created her own genre of “Psychedelic Pop Fantasy” in mixed media combining painting, photography, collage and animation. The layered elements are moments EM! collects in her day to day that in her own words, make her heart swoon. A treasure chest of her favorites.
With degrees from art schools spanning continents and a background in theater production and art installations, to this day Emi begins each digital work with hand-drawing and painting. Originally working with acrylic and resin to build up her scenes, that foundation remains in a cultivated style honed over years of work. Elements are scanned, digitised and retouched, and once every component is perfectly placed, it's given life in animation. The key is to bring every detail to life.
A LONG AWAITED HOLIDAY exudes “happiness”, the defining emotion that guides Emi’s work. Rendered in the scene is a fantastically explosive world of dancing figures, drawn from a nostalgia for early pop culture and layered with vintage technology and “retro futurism”, creating a love-letter to pop media across eras and realms.
Emi draws visual references to Renaissance art, Japanese prints, European Surrealism and mid-century pin-up posters, and while sharing generational characteristics with Pop Surrealism, Emi stands out for her vision of digital playgrounds as joyous and full of hope. Quite the opposite of the apocalyptic imaginations that pervade the previous century's Surrealism as a response to tectonic shifts of their own time.
What inspires you?
I love flashy things, I love colorful things and vibrant things. I’m inspired by moments from my everyday life, like the countries I visit or beautiful clothes that I find. They spark ideas that overwhelm me and I feel I want to express immediately. Since the lockdown lifted in Melbourne, I’ve been in new countries recently, I’m now a nomad and I’ve found it so inspiring. And nice clothes, I do love fashion!
If “the medium is the message”, what does that say about NFT art?
Crypto Art is a proof of our lives. It’s engraving our histories directly onto the blockchain forever. This means working with new technology, but also with visual information structures. By that I mean the ways that humans have been constructing meaning over time. We’re passing messages through blockchain, while preserving our cultural history.
What does your artwork represent?
In all of my works, from one end to the other, various creatures are enjoying their own lives. They can come from different worlds, they all lead different lives, but every one of them is HAPPY! I think it’s important to remember that while everything is changing, let’s never forget humor.
EM! embodies our challenge to evolve with break-neck technology shifts, while keeping passion, irreverence and spontaneity alive.
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